Analog
Vectro · Travis Kochel · 2013
A wide-set industrial sans-serif designed by Travis Kochel, drawing on the aesthetic of solid-state electronics with efficient strokes and minimal contrast.
About
Designed by Travis Kochel and released in 2013, Analog takes the industrial sans-serif tradition as its starting point, channelling the visual language of solid-state electronics. Generously wide proportions give it an open, confident rhythm, while minimal stroke contrast keeps it clean across five weights from Thin to Bold, each with an oblique companion. OpenType features include old-style figures, tabular figures and fractions, making it serviceable for both display and text settings.
Classification
Analog is described as an industrial sans-serif with generously wide proportions and minimal stroke contrast, placing it squarely in the industrial/grotesque sans tradition.