Sud
VJ Type · Jérémy Schneider · 2015
A single-weight display typeface designed for the 2015–2016 identity of the Théâtre des Bouffes du Nord in Paris, characterised by unexpectedly variable letter widths.
About
Designed by Jérémy Schneider in 2015, Sud originated as part of the graphic identity for the Théâtre des Bouffes du Nord in Paris. Its defining trait is a deliberate inconsistency in letter widths, with individual characters expanding or contracting in ways that feel studied rather than accidental. It was created alongside Nord, a bolder companion, the two intended to work together within the theatre's visual system.
Classification
A single-weight display typeface with deliberately irregular letter widths, designed for a theatre identity rather than extended text use, placing it firmly in the display category.