A sans-serif drawn from protest signs at the 1963 March on Washington for Jobs and Freedom, named after organiser Bayard Rustin.
About
Vocal Type's Bayard takes its letterforms directly from signage carried during the 1963 March on Washington, one of the defining moments of the American civil rights movement. The typeface is named after Bayard Rustin, the march's deputy director and a principal architect of nonviolent protest strategy, who also guided the event's organisation in under two months despite internal opposition. It sits in a body of work from Vocal Type that grounds typeface design in specific Black historical narratives rather than generic Americana.
Classification
Categorised as sans-serif with a display orientation, drawn from hand-lettered protest signage from the 1963 March on Washington rather than any conventional type tradition.