Colorful
Vocal Type · Tré Seals, Rich Tu, Sunday Afternoon · 2023
A display typeface shaped by the visible light spectrum, created for the COLORFUL grant programme supporting young BIPOC creatives.
About
Designed in collaboration with Sunday Afternoon for the third year of the COLORFUL identity, the letterforms take their cues from the diagram of the visible light spectrum as a formal metaphor for a breadth of perspectives. Proceeds from sales go directly to the COLORFUL grant programme run by Rich Tu and The One Club for Creativity. The conceptual rigour behind the forms gives it a distinctive voice beyond a typical identity commission.
Classification
The typeface draws its letterforms from the shape of the visible light spectrum, giving it a conceptually driven geometric quality suited to display use rather than text setting.