A display typeface drawn from the visual remnants of the 1970 National Chicano Moratorium, honouring journalist Rubén Salazar.
About
Vocal Type's Ruben takes its formal cues from lettering found in materials connected to the 1970 National Chicano Moratorium march in East Los Angeles, where 25,000 activists gathered to protest the Vietnam War. The typeface is named for Rubén Salazar, a journalist and advocate for Latino rights who was killed by Los Angeles Sheriff's deputies during the march. It sits within Vocal Type's broader project of recovering and archiving the typographic heritage of civil rights movements.
Classification
Described as inspired by remnants of 1970s Chicano protest materials, suggesting a historically-grounded display typeface with editorial and activist visual heritage.