Salvatore
W Type Foundry · Diego Aravena
A neo-grotesque in two flavours across 36 styles, split between a neutral cut and a more characterful Roman variant with distinctive terminals.
About
Described as the younger sibling of W Type Foundry's Nutmeg family, Salvatore divides its 36 styles evenly between Salvatore and Salvatore Roman. The former leans toward neutral, workhorse grotesque forms, while the Roman variant introduces more personality at character endings. The name nods to the Mad Men character Salvatore Romano, evoking the mid-1960s advertising context in which grotesque types dominated print communication.
Classification
Described explicitly as a neo-grotesque, the family splits into a neutral cut and a more characterful Roman cut with distinctive terminals, placing it firmly in the grotesque sans tradition.