New Atten
A humanist sans with classical capital proportions and a rounded variant, designed with long-text legibility and a gently personable British character.
About
Named in reference to Sir David Attenborough's measured delivery, New Atten pairs a humanistic structure with classical capital proportions to sit comfortably at text sizes. The family runs across five weights with matching italics, and a Round variant adds mono-linear softness for extended reading. Accessibility features and alternate character sets, including infant a and g forms, make it suitable for children's publishing alongside general editorial and typographic work.
Classification
New Atten is explicitly described as combining a humanistic structure with classical capital proportions, making humanist sans the appropriate subcategory. Its rounded variant and text-optimisation features reinforce its warm, legibility-focused character rather than geometric or grotesque neutrality.