New Atten Italic
A humanist sans serif with rounded variant named in tribute to Sir David Attenborough, designed for extended reading with accessibility features and alternate letterforms for children's books.
About
Combining a humanistic structure with classical capital proportions, New Atten is built for comfortable long-text reading across five weights from Book to Extra Bold, each with an italic. The Round subfamily takes a mono-linear approach with carefully tuned punctuation for text sizes, while an Accessibility Set improves legibility and Stylistic Set 2 offers infant a and g forms suited to children's publishing. A minimal numeral 1 drawn from Edward Johnston's London Underground lettering appears via Stylistic Set 3.
Classification
New Atten is described explicitly as combining a humanistic structure with classical capital proportions, making it a humanist sans serif. Its mono-linear rounded variant and text-optimised spacing reinforce this classification.