The Proteus Project
Hoefler & Co · Jonathan Hoefler · 2007
A four-family display system from Jonathan Hoefler that ties Acropolis, Saracen, Leviathan and Ziggurat to the same widths and weights for big nineteenth-century headlines.
About
A coordinated display system by Jonathan Hoefler that revives the heavy nineteenth-century commercial styles of broadsides and wood type. Four families, Acropolis, Saracen, Leviathan and Ziggurat, share the same proportions so designers can swap an engraved Greek for an Egyptian slab inside the same composition without retuning. Built for posters, packaging and editorial mastheads where the typography is the picture.
Classification
H&Co frame Proteus as a coordinated system of four ultrabold display families: Acropolis (engraved Greek), Saracen (slab Western), Leviathan (sans grotesque) and Zigguarat (Egyptian slab), all sharing the same widths and weights so they can be interchanged in the same setting.